Smart Device Breaks Up Domestic Dispute By Calling the Police . Following a recent case in which Amazon handed over data from its Echo device to police investigating a murder, a smart device called the police when a couple was allegedly involved in a violent domestic dispute. Police say that Eduardo Barros was house- sitting at the residence with his girlfriend and their daughter. Barros allegedly pulled a gun on his girlfriend when they got into an argument and asked her: “Did you call the sheriffs?” A smart device in the home apparently heard “call the sheriffs,” and proceeded to call the sheriffs. A SWAT team arrived at the home and after negotiating for hours, they were able to take Barros into custody. Police tell ABC News that the man’s girlfriend was injured but did not need to visit a hospital. The couple’s daughter was safe and unharmed.“The unexpected use of this new technology to contact emergency services has possibly helped save a life,” Bernalillo County Sheriff Manuel Gonzales III said in a statement.

Barros was charged with possession of a firearm or destructive device by a felon, aggravated battery against a household member, aggravated assault against a household member and false imprisonment. While smart home technology is the hero in the case, it will certainly leave some people uneasy. It’s a clear reminder that smart home devices are always listening. We don’t know what data, if any, was recorded by the Amazon Echo that was involved in the December murder case. But police felt confident enough that it may have recorded audio of the incident to seek a warrant.

In a different incident in January, a local TV news broadcast involving a dollhouse reportedly triggered multiple Amazon Echo devices in the area to start ordering dollhouses. It’s easy to imagine police getting tired of being called to citizen’s homes every time they watch the latest episode of Law and Order. Correction: ABC News has amended and editor’s note to its story clarifying that the Bernalillo County Sheriff’s Department did not specify the type of smart device that called them to the home. An earlier version of this post cited ABC’s story and claimed a Google Home called police.

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The Fortune at the Bottom of the Pyramid. Illustration by Marco Ventura. With the end of the Cold War, the former Soviet Union and its allies, as well as China, India, and Latin America, opened their closed markets to foreign investment in a cascading fashion. Although this significant economic and social transformation has offered vast new growth opportunities for multinational corporations (MNCs), its promise has yet to be realized. First, the prospect of millions of “middle- class” consumers in developing countries, clamoring for products from MNCs, was wildly oversold. To make matters worse, the Asian and Latin American financial crises have greatly diminished the attractiveness of emerging markets.

As a consequence, many MNCs worldwide slowed investments and began to rethink risk–reward structures for these markets. This retreat could become even more pronounced in the wake of the terrorist attacks in the United States last September. The lackluster nature of most MNCs’ emerging- market strategies over the past decade does not change the magnitude of the opportunity, which is in reality much larger than previously thought. The real source of market promise is not the wealthy few in the developing world, or even the emerging middle- income consumers: It is the billions of aspiring poor who are joining the market economy for the first time. This is a time for MNCs to look at globalization strategies through a new lens of inclusive capitalism. For companies with the resources and persistence to compete at the bottom of the world economic pyramid, the prospective rewards include growth, profits, and incalculable contributions to humankind.

Countries that still don’t have the modern infrastructure or products to meet basic human needs are an ideal testing ground for developing environmentally sustainable technologies and products for the entire world. Furthermore, MNC investment at “the bottom of the pyramid” means lifting billions of people out of poverty and desperation, averting the social decay, political chaos, terrorism, and environmental meltdown that is certain to continue if the gap between rich and poor countries continues to widen. Doing business with the world’s 4 billion poorest people — two- thirds of the world’s population — will require radical innovations in technology and business models.

It will require MNCs to reevaluate price–performance relationships for products and services. It will demand a new level of capital efficiency and new ways of measuring financial success. Companies will be forced to transform their understanding of scale, from a “bigger is better” ideal to an ideal of highly distributed small- scale operations married to world- scale capabilities.

In short, the poorest populations raise a prodigious new managerial challenge for the world’s wealthiest companies: selling to the poor and helping them improve their lives by producing and distributing products and services in culturally sensitive, environmentally sustainable, and economically profitable ways. Four Consumer Tiers. At the very top of the world economic pyramid are 7. Tier 1 consumers from around the world.

In the middle of the pyramid, in Tiers 2 and 3, are poor customers in developed nations and the rising middle classes in developing countries, the targets of MNCs’ past emerging- market strategies. Now consider the 4 billion people in Tier 4, at the bottom of the pyramid. Their annual per capita income — based on purchasing power parity in U. S. For well over a billion people — roughly one- sixth of humanity — per capita income is less than $1 per day. Even more significant, the income gap between rich and poor is growing. According to the United Nations, the richest 2. In 2. 00. 0, that figure reached 8.

Over the same period, the fraction of income accruing to the poorest 2. This extreme inequity of wealth distribution reinforces the view that the poor cannot participate in the global market economy, even though they constitute the majority of the population.

In fact, given its vast size, Tier 4 represents a multitrillion- dollar market. According to World Bank projections, the population at the bottom of the pyramid could swell to more than 6 billion people over the next 4. The perception that the bottom of the pyramid is not a viable market also fails to take into account the growing importance of the informal economy among the poorest of the poor, which by some estimates accounts for 4. Most Tier 4 people live in rural villages, or urban slums and shantytowns, and they usually do not hold legal title or deed to their assets (e. Windows Xp Pro Sp3 Keygen Download more. They have little or no formal education and are hard to reach via conventional distribution, credit, and communications.

The quality and quantity of products and services available in Tier 4 is generally low. Therefore, much like an iceberg with only its tip in plain view, this massive segment of the global population — along with its massive market opportunities — has remained largely invisible to the corporate sector. Fortunately, the Tier 4 market is wide open for technological innovation. Among the many possibilities for innovation, MNCs can be leaders in leapfrogging to products that don’t repeat the environmental mistakes of developed countries over the last 5. Today’s MNCs evolved in an era of abundant natural resources and thus tended to make products and services that were resource- intensive and excessively polluting. The United States’ 2. To re- create those types of consumption patterns in developing countries would be disastrous.

We have seen how the disenfranchised in Tier 4 can disrupt the way of life and safety of the rich in Tier 1 — poverty breeds discontent and extremism. Although complete income equality is an ideological pipe dream, the use of commercial development to bring people out of poverty and give them the chance for a better life is critical to the stability and health of the global economy and the continued success of Western MNCs. The Invisible Opportunity. Among the top 2. 00 MNCs in the world, the overwhelming majority are based in developed countries.

So it is not surprising that MNCs’ views of business are conditioned by their knowledge of and familiarity with Tier 1 consumers. Perception of market opportunity is a function of the way many managers are socialized to think and the analytical tools they use. Most MNCs automatically dismiss the bottom of the pyramid because they judge the market based on income or selections of products and services appropriate for developed countries. To appreciate the market potential of Tier 4, MNCs must come to terms with a set of core assumptions and practices that influence their view of developing countries. We have identified the following as widely shared orthodoxies that must be reexamined: Assumption #1 The poor are not our target consumers because with our current cost structures, we cannot profitably compete for that market. Assumption #2 The poor cannot afford and have no use for the products and services sold in developed markets. Assumption #3 Only developed markets appreciate and will pay for new technology.

The poor can use the previous generation of technology. Assumption #4 The bottom of the pyramid is not important to the long- term viability of our business. We can leave Tier 4 to governments and nonprofits. Assumption #5 Managers are not excited by business challenges that have a humanitarian dimension.

Assumption #6 Intellectual excitement is in developed markets. It is hard to find talented managers who want to work at the bottom of the pyramid. Each of these key assumptions obscures the value at the bottom of the pyramid. It is like the story of the person who finds a $2. Conventional economic wisdom suggests if the bill really existed, someone would already have picked it up! Like the $2. 0 bill, the bottom of the pyramid defies conventional managerial logic, but that doesn’t mean it isn’t a large and unexplored territory for profitable growth.