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Teacher, entrepreneur: The success story of Byju Raveendran. Byju Raveendran looks unsettled only once during our PR agent- chaperoned interview, and even then, the pause is so short- lived that you wouldn’t be blamed for missing it. I have just asked him whether he feels he is enabling the familial pressure that forces uninterested kids into intense courses like engineering or medicine, which ends with resentment at the very least, or even suicide in the worst cases.

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Raveendran is the founder of Byju’s Classes, the Education Technology firm whose tagline is “Fall in love with learning”. The test prep business he founded in 2. CAT aspirants crack the exam by understanding the concepts behind the questions, is now a giant in the Indian education technology space, teaching predominantly maths and science concepts to kids from classes 6- 1. There are an estimated 2. India, and education is traditionally a priority for Indians, so it is no wonder that the Indian Ed. Tech market is estimated to be worth $4.

Byju’s recently raised $7. Sequoia Capital and Sofina, the largest funding round in the (admittedly short) history of Ed.

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Tech in India, and the man at its helm is clearly the driving force that has made it all happen. Raveendran has just spent the last 4. I think, is particularly pertinent in his case. The pause is infinitesimal, though, and he quickly regains control of his face and launches into an answer which is probably a version of the spiel he has given a lot of people.

In fact, he’s given it to me already. We are at the corporate offices of Byju’s Classes, in Koramangala, Bangalore- -a sprawling maze in white, grey, and the brand colours of purple and green, the quintessential startup that’s doing well. Adobe Indesign Cc Mac Cracks. An inconceivably smooth talker, Raveendran asks repeatedly about the focus of my article, quite concerned with how he is portrayed.

It is clear that his image is important to him, but then again, his entire business- -right down to the name- -has been built around his personality and prowess as a teacher. It doesn’t seem far- fetched to suggest that he has different modes- -Teacher Byju, Meeting- With- Potential- Investors Byju, Inspiring Boss Byju, Football- With- Buddies Byju, Media Byju - all of which he probably employs at different points in the course of his busy days. Firmly in Media Byju mode, he tells me about his childhood in a small village called Azhikode in Kerala’s Kannur District, studying at a Malayalam- medium school where both his parents were teachers. Though they wanted him to do well at school (what Indian parents don’t?), his parents encouraged him to play sports, and he proudly tells me he has played six different sports, including football, cricket and badminton, at the university level. All this time spent away from classes meant that Raveendran had to catch up with his academics on his own, and, he says, this was when he first began to develop the learning methods (hinging predominantly on visualising techniques to understand concepts) that he now imparts to the 1. Byju’s network, as well as those who have downloaded his free app. He credits his parents with teaching him about the importance of learning, and sports with giving him a lot of the social skills and confidence that have taken him far in his business ventures.

After school, Raveendran became an engineer (although, he says, if he had had the choices available to kids today, he might have studied something in Applied Mathematics instead) and got an IT job that involved spending many months at a time abroad. During a vacation in Bangalore in 2. CAT exam, the common entrance exam for the Indian Institutes of Management as well as other Indian business schools. His friends did well, and, he tells me after a pause, he wrote the exam for a lark and ended up scoring in the 1. He returned to his job after this, but came back to India two years later, and helped some more people with the CAT. When he got a lot of positive feedback and heard of the good results of the people he had coached, it hit Raveendran that, like his parents, he was a teacher.

He quit his IT job. How did his approach help his friends score so well back then? He thinks it’s because he doesn’t obsess about solving the past years’ papers over and over again or developing mindless shortcuts. Instead he helped people to understand the problem underpinning a question and break it down into something easy to answer. He says, “you learn the best when you start asking questions, not to teachers, not to parents, but to yourself.” The other pillar of his approach involves getting students to take on the primary responsibility for their learning by taking the pressure off, making the concepts attractive, and getting them excited about learning. Pravin Prakash was one of the students at these early CAT prep sessions in 2.

He describes himself as having been “addicted to CAT” at that time, having taken the exam five times. It was only during his fifth year preparing for the exam, however, that he heard about “a maths teacher who could do wonders” and decided to travel to Bangalore to try his classes out, just a week before the exam. For Prakash, it was Raveendran’s classes that made the difference between an average performance and getting the calls from the Indian Institutes of Management, but when he called Raveendran to thank him for his help, he was surprised to receive a job offer.

Surprising even himself, Prakash took the job instead of going for an MBA, and has worked with Raveendran ever since. With the business taking off in multiple cities, Raveendran was suddenly travelling to nine cities a week.

He kicked off revision classes that were pre- recorded and screened using Web. Ex (an early software that enabled screen- sharing and video conferencing for business). As demand for coaching grew and technology improved, they began to record more classes for more locations.

Eventually, they switched over entirely to recorded classes, with a “mentor” present to answer doubts after the video. This is how they operate today for many of their test prep batches. Teaching for entrance exams made them realise that students were not learning their fundamentals at the school level, and this prompted them to expand into subject coaching for classes 6- 1. They were already delivering coaching for many different entrance tests through tablets that would be sent to students pre- loaded with course material, but in 2. Raveendran’s approach to test prep and even school- level coaching is completely non- interactive, involving no back- and- forth between teacher and student.

Byju’s prides itself on the high production values and visual appeal of the content, and feels that the animations and visual aids enable the explaining of concepts better than a teacher with a blackboard could. To Raveendran, technology can be the difference between forcing kids to study in the traditional way, and getting them interested in content that’s as much fun as the movies or games on their gadgets. If you’re forcing them to learn, they might do it for two- three years.” He is very clear that the content must be “effective, interesting and meaningful” and that technology can only be an enabler. With over 4 million free app downloads and 1,6.

Byju’s is only growing bigger, claiming a 1. Show me the money. It’s easy to imagine why a venture capitalist would be happy to fund him. Download Theme Hello Kitty Bb 8520 Blank. TV Mohandas Pai, the former Infosys CFO who now runs Aarin Capital (the first firm to fund Byju’s, thanks to Pai’s partner Ranjan Pai, who discovered Raveendran when he gave a lecture at Manipal University), tells me how impressed he was when he first met Raveendran. Among all the hundreds of Ed.

Tech startups in India, Byju Raveendran is the only one to have cracked the problem and built up scale,” he says.