Content Marketing Tools - The Ultimate List for Beginners and Experts. Reader demand for businesses to provide excellent content continues to rise. Seventy five percent of content marketers are increasing their content marketing investment to meet this demand, according to Curata’s 2. Because of this, the content marketing tools universe has expanded. Curata has created a map of content marketing tools to help guide you through the many content marketing tools and technologies available to find the one that best fits your needs. This list has been updated as of February 2. Of particular note is the continued emergence of the Content Marketing Platform category.

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For more on choosing a Content Marketing Platform vendor, check out our e. Book. Why am I Doing This? There has been major growth in the content marketing tools available to content marketers. While many of these tools existed for years prior to the advent of content marketing—and would normally be deemed as simply internet marketing tools, many of them are rechristening themselves as content marketing tools. However, many of these tools are quite different from each other and serve vastly different purposes within content marketing. Some technologies may help create content, some may help distribute content, yet others help measure the effectiveness of your content marketing.

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Having attended dozens of content marketing conferences over the years, I have seen countless marketers and even analysts not know where to start, or how to make sense of the universe of content marketing tools. Hasn’t This Been Done Before? A few dedicated folks have attempted to assemble comprehensive collections of content marketing tools. Each of these attempts have arguably fallen short in one regard or another. Some have been limited in the amount of tools they covered, while others have been comprehensive but not grouped the tools together in an intuitive manner. Regardless, here’s a list of people and organizations who have made honorable attempts in the past: Everything PR. In January of 2. 01.

Everything PR put together a list of 1. Content Marketing tools. While it’s one of the most comprehensive lists, I have seen, it doesn’t strictly list “tools” in the sense of technologies. Many of the entries are resource sites and blogs such as the Content Rules Blog, or events such as Content Marketing World 2. While such resources can be helpful for marketers, they are not strictly tools. The list also makes no attempt to organize and group tools together.

Oracle Marketing Cloud. In December of 2. Eloqua published an infographic called the Social Business Shift. While it’s a nice graphic, it doesn’t strictly focus on content marketing; it instead focuses on tools with a social component such as Kiva and Kickstarter for crowd funding, or Taleo for talent sourcing.

Altimeter. In April of 2. Rebecca Lieb of Altimeter started a list of 1.

We were flattered to have Curata included in the initial list. More recently, Altimeter has published a content marketing vendor landscape which includes over 1. However, the list does not include some of the broader categories we have included here. Content Amp. Also in April of 2. U. K.- based content marketing agency Content Amp created an impressive and visually appealing infographic featuring a wide variety of content marketing tools, with an attempt at groupings as well.

While this is perhaps the best map of the content marketing vendor set I have seen, it is lacking in the number of vendors and categories covered. For example, it misses content curation tools entirely, and has a confusing category called Curated Content & Forums that includes technologies such as the commenting system Disqus, which has no relevance to curated content. The infographic is not strictly restricted to “tools” and has a category for content marketing agencies. Disclaimer. I have pieced together this graphic over time, but few could keep up with the rapidly evolving space of content marketing tools. Kaspersky Activation Key File 07 May With Workstation Laptop more. Here are some disclaimers and areas where things could be better.

It’s not comprehensive. For every tool you see in the map, there is a long tail of many other tools that are similar or perform parts of functions of the tool included in this graphic.

I have included the content marketing tools I feel stand out the most in their categories. For a further breakdown of some of these categories, check out the following: Content Writing Services: The Ultimate List, Content Promotion Tools: The Ultimate List, Content Curation Tools: The Ultimate List, and Content Marketing Agencies: The Ultimate List. It’s not as clear cut as it seems. There are many content marketing tools that fall into multiple categories, but I have placed them in the category that best represents them. For example, Marketing AI measures analytics for your content, then helps you better optimize your content.

In this case, should Marketing AI fall into the Analytics or Optimization tools group? In this case, I placed them in the Analytics group. However, Parse. ly is a relatively similar tool I decided to place into the Optimization category. It’s not complete. I am sure there are entire categories missing here. I hope you will recommend and suggest additional content marketing tools for this map in the comments below. Website Analytics Tools.

Webtrends – Offers tools for measuring and optimizing digital campaigns. Webtrends offers analytic intelligence including customer intelligence and behavioral segmentation, targeting and scoring, and more. Mixpanel – Instead of measuring pageviews, Mixpanel measures actions such as searches or shares to gain greater insight into user behavior. Woopra – Uses real- time stats that can be broken down to an individual- level view.

Woopra helps brands tracks visitors across multiple devices and build comprehensive timelines for every user. Kissmetrics – An ecommerce customer intelligence tool. Offers person- centric data in real time, and ties anonymous activity to known activity once a visitor becomes a customer. Google Analytics – Customize reports, measure the impact of social media and mobile on website traffic, measure conversion rates, and more.

Docalytics – Cloud- based platform that allows departments across a company to view documents, review analytics, and track leads. Simplereach – Collects real- time data to track the impact of digital content. Offers insights into which direction users should take their created content strategy. Parse. ly – A predictive analytics tool. Empowers publishers to track the performance of authors or topics, capitalize on web trends, promote in- demand content, and tap into the potential of recommended topics. Trialfire – A visual editor for analytics. Helps marketers circumvent coding their website in order to put tracking on different pages.

Social Media Analytics Tools. Curalate – Discover which images in Pinterest and Instagram are most engaging for your audience. Socialbakers – View metrics and statistics for Facebook, Twitter, Google Plus, You. Tube, and Linked.

In. Visible – This social intelligence solution lets users monitor, analyze and engage with topics across social media platforms. Crowd. Booster – Track your company’s social media engagement with information about interactions, follower growth, and more. Nuvi – Provides real- time data visualizations. Portrays social chatter in a way that is easy to understand and show to others.

Trendspottr – Uses real- time data to identify trending topics across social media platforms before they become popular. Track. Maven – Gathers information on your competitors from all social media channels into one platform. Simply Measured – Analyze social media posts across nine different platforms. Create comprehensive reports, such as a competitor comparison analysis. Crimson Hexagon – Measure the impact of past social media campaigns.

Improve future campaigns by backing up changes with data. Rival IQ – This analysis tool helps optimize content promotion by reporting on past and competitor performance.